According to WhatsApp, this change actually doesnâ€™t affect user messaging. Instead, it includes changes related to when you message a business using WhatsApp â€”Â something the company points out is completely optional.
We want to be clear that the policy update does not affect the privacy of your messages with friends or family in any way. Instead, this update includes changes related to messaging a business on WhatsApp, which is optional, and provides further transparency about how we collect and use data.
WhatsApp goes on to explain:
Messaging with businesses is different than messaging with your family or friends. Some large businesses need to use hosting services to manage their communication. Which is why weâ€™re giving businesses the option to use secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts.
Ultimately, this means that communication on WhatsApp between friends and family should be unaffected by the privacy changes going into effect on February 8. For WhatsApp, however, some damage might already be done in terms of the competition.
Furthermore, Appfigures data shows that Telegram added over 5 million new users in the days following WhatsApp privacy concerns.
WhatsApp privacy wrap-up
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