With all due respect for the powerful protest mural on Appleâ€™s downtown store, Appleâ€™s plan to protect and eventually donate the mural seems more like a publicity stunt than a big civic gesture (â€œApple will preserve, donate George Floyd mural from downtown Portland store,â€� Dec. 23). It smacks of a Band-Aid being put on the large and long history of Appleâ€™s elitism, even as we become ever more dangerously dependent on and addicted to its products.
This is not the first time the Appleâ€™s downtown store has had a lengthy closure. During a â€œremodelâ€� before the pandemic and protests, Apple boarded up its downtown store for many weeks.Â On the exterior, Apple painted a graphically cuteÂ message to its customers, inviting us to excitedly anticipate its downtown reopening and meanwhile visit Apple online or in the suburbs.Â What, Apple couldnâ€™t find a rapid construction remodel team, or open a temporary downtown help center, or provide a shuttle bus to one of its suburban locations? So many other merchants with a fraction of Appleâ€™s resources are struggling to remain safely open in downtown Portland. Apple canâ€™t find a way? Of course, if Apple and its tech bros wired every Oregon community and gave every kid in need a laptop, weâ€™d applaud its corporate largesse. Now that would be a real donation.
Louise Roman, Portland
The post Readers respond: Appleâ€™s mural move a hollow gesture appeared first on TechFans.