Italy consumer association sues Apple for planned iPhone obsolescence

Apple’s logo is seen outside flagship store downtown Milan, Italy, October 23, 2018. REUTERS/Stefano Rellandini

MILAN (Reuters) – Italian consumer association Altroconsumo said on Monday it had told Apple it has launched a class action against the U.S. tech giant for the practice of planned obsolescence.

In a statement Altroconsumo said it was asking for damages of 60 million euros ($73 million) on behalf of Italian consumers tricked by the practice which had also been recognised by Italian authorities.

Altroconsumo said the lawsuit covers owners of the iPhone 6 and 6 Plus, 6S and 6S Plus, sales of which in Italy totalled some 1 million phones between 2014 and 2020.

Apple said in an email that it had never done anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.

Two similar lawsuits against Apple have been filed in Belgium and Spain for the planned obsolescence of iPhones.

European consumer association Euroconsumers, which is coordinating the three lawsuits, said it was also planning to launch a class action in Portugal in the coming weeks.

Reporting by Stephen Jewkes, Elvira Pollina, editing by Louise Heavens

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