Apple TV Plus has just scored its most-watched weekend since the 15-month-old service launched, according to company insiders.
Powered by the premiere of â€œPalmer,â€� a drama starring Justin Timberlake from director Fisher Stevens, the streaming service saw a 33% increase over average viewers â€” also due to available sophomore seasons of M. Night Shyamalanâ€™s â€œServantâ€� and â€œDickinson.,â€� as well as big international numbers for â€œLosing Alice.â€�
Timberlakeâ€™s movie, about an ex-con who finds himself the caretaker of a gender-nonconforming child, rated as the second-biggest feature film launch for the service, run by Zack Van Amburg and Jamie Erlicht. The project was co-financed and produced by SK Global. Definitive streaming numbers were not available.
The viewership numbers come off of Appleâ€™s major score at the Sundance Film Festival this weekend, where they emerged the winner of a rich bidding war for â€œCoda,â€� the festival sensation that broke sales records at a $25 million price tag. The acquisition follows a series of high profile film packages the studio has landed, having spent the majority of the launch on building out series like â€œThe Morning Show.â€�
Upcoming films include â€œEmancipation,â€� from director Antoine Fuqua and producer and star Will Smith, a deal which rated a $130 million record package sale last year out of Cannes. Theyâ€™ve also got:â€œ Killers of the Flower Moon,â€� directed by Martin Scorsese and starring Leonardo DiCaprio and Robert De Niro; â€œSwan Songâ€� with Mahershala Ali, Naomie Harris and Glenn Close and Awkwafina;Â â€œKitbag,â€� from Ridley Scott and Joaquin Phoenix; A24â€™s â€œSharperâ€� with Julianne Moore; and â€œSnow Blindâ€� with Jake Gyllenhaal.
Their current awards contenders for this yearâ€™s cycle include the animated â€œWolfwalkers,â€� Sofia Coppolaâ€™s â€œOn The Rocks,â€� Tom Hanksâ€™ â€œGreyhound,â€� the acclaimed documentary â€œBoys State,â€� and Werner Herzogâ€™s â€œFireball.â€�
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