If you thought Apple device owners would splurge on apps during a holiday season when they were stuck at home… you guessed correctly. Apple has revealed that the App Store broke a single-day spending record on New Year’s Day, with people spending over $540 million. There was a healthy run-up, too, with people spending $1.8 billion between Christmas Eve and New Year’s Eve.
Most of the holiday week spending was on games, Apple said, although it included other digital “goods and services.� Notably, this is despite Apple booting Fortnite out of the store — the company couldn’t rely on those in-app purchases to bolster its bottom line.
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