More evidence has emerged of Appleâ€™s plans to launch a podcast subscription service. The Information reports today that Apple is â€œdiscussing launching a new subscription service that would charge people to listen to podcasts,â€� but itâ€™s â€œunclear whenâ€”or whetherâ€”Apple will launch the new service.â€�
Update: Bloomberg has published a new report corroborating that Apple is â€œworking on adding a subscription service to its podcasting business in 2021.â€�
This isnâ€™t the first time weâ€™ve heard of Appleâ€™s plans to expand its reach in the podcast industry. Bloomberg has previously reported on Appleâ€™s plans to fund original content for Apple Podcasts. Todayâ€™s report says that Apple is planning a â€œpodcasting subscription service in threat to Spotify.â€�
The report doesnâ€™t offer many details on the service, and it cautions that Apple might scrap the plans altogether.
Appleâ€”long considered the sleeping giant in the podcast spaceâ€”is waking up. The company, which runs the most widely used podcasting app in the industry, is discussing launching a new subscription service that would charge people to listen to podcasts, according to people familiar with the matter.
Talks between Apple and production companies about the new subscription offering are underway, although itâ€™s unclear whenâ€”or whetherâ€”Apple will launch the new service. People caution that Apple mulls over many ideas for media services and doesnâ€™t always proceed with them.
The Information explains that by â€œcharging for individual podcasts, Apple could potentially offer podcast creators a chance to make more money,â€� enticing them to choose Apple Podcasts over competing platforms like Spotify.
The mention of â€œcharging for individual podcastsâ€� is particularly interesting. The Information broadly states that Appleâ€™s plans are for a â€œpodcasting subscription service,â€� so itâ€™s unclear how â€œcharging for individual podcastsâ€� plays into a subscription service. Itâ€™s also unclear what sort of content would be locked behind the subscription paywall.
Past reports have indicated that Apple plans to use original podcasts as a way to complement its TV+ originals. If an Apple Podcasts subscription service does debut, it could easily be bundled with other Apple subscription services through Apple One.
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