Immersive entertainment will provide the cut through brands need

As we settle into yet another lockdown, brands are facing two unfamiliar scenarios that are running concurrently and each providing their own challenges. Firstly they are fighting for the attention of an audience that is a combination of fatigued, dispirited, bored and stressed, and they are doing so in the face of an increasingly shallow pool of opportunity as people are once again getting to grips with stay at home orders and all the changes this brings to their normal lives.

However, the fact remains that marketers cannot afford to take their foot off the pedal in the quest to raise awareness of the brand and build meaningful relationships with new and existing customers – now more than ever – and so they must seek out new opportunities. Which, in many cases, requires an element of bravery as they invest in areas they may never have previously considered.

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