Over a year ago, Google finally launched its response to Appleâ€™s Arcade subscription service. Going beyond just games, however, Google Play Pass also gives access to productivity and utility apps as well. Unlike Googleâ€™s other apps and services, however, Play Pass doesnâ€™t always make it to headlines after its initial launch. Some might have the idea that the subscription service has quietly disappeared into the background but the companyâ€™s latest update tries to convince you otherwise.
Google Play Pass celebrated its first birthday a few months ago but Google curiously didnâ€™t make a big fuss about it. Although it has been relatively silent compared to other products, Play Pass admittedly grew slowly but surely, a growth that Google is now proudly sharing at the start of the year.
Play Pass is now available in 42 countries which, though quite a large number, is really just a fraction of the global market. Last year saw its roster of apps also grow by 300, a good part of it deemed to be approved for kidsâ€™ use. In the past month alone, Google Play Pass gained 59 titles, all of them games.
Of course, Google is promising that a few more are coming, including Giant Dancing Plushies and Figment. If those donâ€™t sound familiar, donâ€™t worry, you probably arenâ€™t alone. While the subscription does give access to some better-known games like Evoland, the majority of the more than 500 games and apps there might not have even made a blip on Android usersâ€™ radars.
Many users might take that situation and knock Google Play Pass off, especially in comparison to Apple Arcade. Then again, Google Play Store itself is full of apps that donâ€™t exactly make headlines. That said, the entire point of Google Play Pass is to increase the exposure of otherwise unknown apps without paying for each and every one of them.